As far as i know in my little hunk of the world. I'm married to the only woman that has never drove a truck. I see tons of women driving trucks. I bet i could drive the 6 miles to town then end to end and back and see in the teens of women driving a truck on any given day.
Sometimes i set on the front porch and just watch what drives by. I bet i see 50% Fords mostly F150's 30% Dodge the rest a mix. On average i see very few cars a lot of SUV's. Id probably guess as many SUVs as trucks. UTV's can be made street legal as long as your not on a road with a speed limit over 55MPH. Here Polaris is the overwhelming choice i'll see 10 polaris to one of anything else. Same thing i saw when i went on rides fundraisers.
There's a lot of differences across this country.